CARLSBAD —- Keep A Breast Foundation said it has reached a $250,000 settlement with a company it accused of selling products that infringed on the foundation’s “I Love Boobies” slogan.

December 14, 2011
North County Times
By Bradley J. Fikes

The company, Se7ven Group, has agreed to pay $225,000 to the foundation and $25,000 to Young Survival Coalition, a breast cancer charity, according to press releases from both the company and the foundation.

The setlement was reached in October but announced last week.

The products, such as bracelets, are sold to raise money for breast cancer-related charities. The foundation said Se7ven Group’s merchandise bearing the slogan confused buyers and deprived charities of intended donations.

The foundation brought in Coast Law Group, which said it had amassed evidence of infringement and fraudulent intent. The company denied the claims, but said it settled out of court because money spent on litigation was better spent on fighting breast cancer.

Keep A Breast Foundation’s mission is to help stop breast cancer by educating young people about the disease, advising on early detection and providing support.

Call staff writer Bradley J. Fikes at 760-739-6641.