San Diego Business Journal
August 28, 2017
By Brittany Meiling

Startups who applied to San Diego’s biggest pitch competition may get more than they bargained for, as the event’s cash prize could be tripled for one of the finalists. But there are some caveats attached to the new cash.

That’s according to the event’s organizers at Tech Coast Angels, a group that represents local and independent early-stage investors. The group puts on the annual Quick Pitch competition, which has a cash prize of $50,000 for the winner this year.

But Ashok Kamal, the local executive director at TCA, said an additional $100,000 could be coming to one of the finalists.

The extra investment wasn’t mentioned in any of TCA’s early marketing

Ashok Kamal

about the event. That’s because the group just recently got a commitment for the cash from the Angel Capital Entrepreneur Fund (ACE), a “sidecar fund” that was founded by – but run independently from – TCA.

The ACE Fund was originally founded back in 2010, and has raised

Dean Rosenberg

three funds so far, each ranging from $3 million to $4 million.

“The initial intent of creating ACE was to give members a mechanism for diversification, where they didn’t have to sweat the details or do due diligence on deals,” said Dean Rosenberg, who’s chair of the investment committee at TCA and was recently named the group’s incoming president for 2018.

ACE has made several investments in local San Diego startups, participating in the recent $7.5 million round for Echo and $1.5 million round for Matrisys Bioscience, for example.

The ACE fund doesn’t just invest in startups who’ve applied to TCA,
however. Right now, for example, the fund is considering an investment in a TechStars company, Rosenberg said.

SDVG On Board
The $100,000 is a significant contribution to the Quick Pitch competition, considering last year’s total cash prize was only $30,000. This year, TCA teamed up with the San Diego Venture Group to up that prize to $50,000. With ACE’s contribution, a finalist could be walking away with a decent chunk of seed capital.

But Rosenberg said the team that takes home the $100,000 bonus might
not be the winner of the competition.

That’s because the investors aren’t too comfortable putting their risk in the hands of the Quick Pitch audience members.

“It’s the audience who chooses the winner, and that might be decided
by entertainment value,” Rosenberg said. “We have limited partners in
this fund, and they don’t perceive this to be a game. We wanted to show commitment to Quick Pitch, but we wanted the flexibility to invest in the best company.” Although it may not be the winner that ACE deems “the best company,” it will be one of the competition’s 10 finalists. It’s not unusual for teams who didn’t take first place to get sizable investments after the competition.

Last year, for example, local startup Industry Careers Inc. (better known as Industry) did not even place in the top three during the competition. Shortly after the event, however, the company announced a $2.3 million financing round from Silicon Valley investors. And Group-Solver, a startup that didn’t place in the 2015 Quick Pitch competition, ended up raising at least $700,000 in round involving TCA earlier this year, Rosenberg said.

There Are Conditions
The extra $100,000 prize comes in the form of a convertible note, Kamal said, and it comes with some conditions that help protect the investors.

Most importantly, the chosen startup has to line up a lead investor by themselves within one year of the competition. That’s because ACE does not lead deals; it only hops on board after other investors commit.

The idea for ACE to commit extra money to Quick Pitch came from Brian

Brian Dirkmaat

Dirkmaat, a partner at Coast Law Group. Dirkmaat is a “friend and active sponsor” of TCA, who pitched the idea at a recent strategy meeting, Kamal said.

Originally, the idea was to try out a startup financing mechanism called a Simple Agreement for Future Equity (SAFE), which are rising in popularity in Silicon Valley as a speedy and founder-friendly way to raise capital.

In the end, Kamal said SAFEs are “not widely known or used outside
small coastal circles and it adds complexity we didn’t have time to entertain, so we pivoted to a straight note.”

The Team at Echo Laboratories took home first place and a $15,000 check at last year’s Quick Pitch Competition.
Photo courtesy of Tech Coast Angels

Originally posted at San Diego Business Journal. Re-posted with permission.