On Thursday, April 19, Coast Law Group, LLP Associate Lauren Stewart will give a presentation at the American Bar Association’s 33rd Annual Intellectual Property Law Conference in Arlington Virginia. The presentation, “#Ad Disclosures: Federal Trade Commission Best Practices for Brands and Social Media Influencers,” reviews the legal issues arising from the brand marketing strategy known as “Influencer Marketing.”
Influencers are celebrity and other online personalities who are paid or accept gifts for endorsing brands on social media. The problem is that these influencers often fail to disclose their relationships with these brands, potentially misleading consumers who may not realize they’re looking at an advertisement and don’t have the proper information to evaluate the weight they should give the endorsement. Failure to disclose a material relationship with a brand is a deceptive advertising practice and risks enforcement from the Federal Trade Commission.
The presentation is an interactive panel discussion presenting hypotheticals covering several types of influencers, marketing scenarios, and social media platforms. The panel and attendees will work through these hypotheticals with to reveal disclosure best practices for brands, media companies, and influencers.
Lauren will be joined on the panel by Lizzy Diaz-Ortiz, KitchenNomad.com; Kimberly Culp, Venable LLP; Mary K. Engle, Federal Trade Commission; and Franklin Graves, Evenbrite.com.