She’s a pop star and an astronaut. Of course, she also has a line of clothing on the side. But can Katy Perry use her own name as a trademark for clothing? Who is going to stop her? Enter Katie Perry. She’s a small business owner in Australia who designs and sells...
Those who participate in action sports can quickly create a viable personal brand. Social media makes it easier than ever before for people to share footage of their snowboarding skills or skateboarding prowess with members of the public. Those who enjoy such...
Business mergers occur when two companies come together to form a new company. This can help them to combine forces to increase market share and diversify what they offer. Going through a merger is typically a friendly business transaction, but it’s one that can...
Businesses rely on a variety of different resources to operate profitably. For example, human resources or employees are typically necessary for companies to manufacture goods or provide services unless they operate on an incredibly small scale. Physical assets are...
Collaborating with independent contractors can be a strategic move for your business and a great way to supplement your workforce, especially when you need creative talent – but it also comes with inherent IP risks. In recent years, companies have struggled to make...
Intellectual property plays an increasingly significant role in the business strategies of action sports teams. As sports gain more recognition and commercial success, protecting and leveraging the intellectual assets associated with any particular team becomes...